Performance Monitoring

Knowing where your leads are coming from is vital in any assessment of your advertising expenditure. To that end, every call that comes to you from Citylets Network will be premised with an automated voice prompt:

'Hello, this is a call from Citylets'

It may take a little bit of getting used to but it does ensure that you never miss the source of any of our leads without even having to ask the prospective tenant. This is achieved by using an 0844 number which, when dialled, puts the call right through to your landline. There are no costs to you in the provision of this facility and the user is billed only at standard local rate.

Citylets does not use 0844 numbers to make money - it's purely to ensure effective tracking which you can monitor at any time through your admin area. In the 'Call Statistics' section you can find out how many calls you have received over any date range of interest. This facility is powered directly by Oxygen 8 Telecoms to provide you with not only transparency, but independence in our reporting.

Emails naturally carry branding from all partners so again you will never miss the source of your leads. As a general rule, for every email lead that you receive a call will have been made.

We focus our performance monitoring on leads - both emails & calls - as the main indicator. Quality is paramount too and the conversion to 'heads on beds' but that is something that can only be evaluated at the client end.